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June 13, 2023
Selling Your Business Through Storytelling with Marisa Corcoran
I am thrilled to share this conversation I had with Marisa Corcoran, an expert in recruiting and hiring for companies, about the art of copywriting to sell. This episode is packed with insights that will motivate you to take action and reach new heights in your career.
Marisa and I kick off the discussion by exploring the power of storytelling, a technique that has been around for centuries and remains a cornerstone of effective communication. She then shares her tips on how to use storytelling to promote your business and attract the best talent.
As we dive deeper, Marisa discusses the challenges of convincing people of your value and how to write compelling job postings that stand out from the competition. Her insights are gold and will surely inspire you to up your game in your recruiting efforts.
What you'll hear in this episode:
[2:05] How to use copywriting to promote your business.
[12:25] Storytelling is our oldest form of communication.
[17:30] Why storytelling is a new thing, but it’s not new to you.
[20:35] What’s stopping people from believing your value?
[24:10] Why you need to write captivating job postings to get people to apply.
[30:10] How to recreate moments on stage through your senses.
Listen to Similar Episodes:
Building Your Employer Brand: Why Your Values and Purpose Matter
Implementing the Enneagram into Your Culture with Tracy O'Malley
* Connect with Marisa on IG @mtoni
* Join Marisa's Facebook community "The Copy Chat"
* Connect with me on IG @jackie.koch_
* Find more information on my website https://www.jackiekoch.com/