122. Mastering Your Sales Strategy with Heather Wylde

Today, we have Heather Wylde with us! Heather is here to unravel the secrets of sales strategies and she's got some incredible insights to share. In this episode, she takes us on a journey through her entrepreneurial path and how she discovered a sales approach that truly resonates with her and her business. She specializes in helping clients create custom sales processes that not only identify the right fit but also showcase the true value of their programs.

We also explore the vital topic of identifying ideal clients and steering clear of "nightmare clients." Heather emphasizes the importance of understanding your ideal client, recognizing red flags, and raising standards for client interactions. Her insights will help you fine-tune your client selection process.

Our discussion also dives into sales strategies and company culture. From the importance of clearly defining sales and client engagement strategies throughout an organization to utilizing ethical sales strategies, this episode has it all!

What you'll hear in this episode:

[0:00] Heather Wylde's sales process

[6:40]How most people teach sales

[7:10] What makes Heather Wylde's sales process and methodology different

[10:20] Importance of ideal client avatar

[11:55] Importance of clear communication and agreements.

[13:40] Sales strategies and company culture.

Listen to Similar Episodes:

Selling Your Business Through Storytelling with Marisa Corcoran

Driving Excellence by Building and Sustaining a Strong Company Culture

Tough Conversations and Effective Communication: Insights from Lori Harder

* Connect with Heather on Facebook @heatherwyldecoach

* Find more information on Heather's website https://www.heatherwylde.com

* Connect with me on IG @jackie.koch_

* Find more information on my website https://www.jackiekoch.com/